Lorenzo Amico - Child
Lorenzo Amico - Child
Lorenzo Amico - Child

Chronicles of a Why seeker

They say curiosity killed the cat, but I’m still here, and with several pending questions. If you are looking for my professional background, you are in the wrong place: here you will only find the story of a 4-year-old child obsessed with understanding how things work—from the invisible mechanisms of his favorite toys to the less obvious behind-the-scenes of the events surrounding us.

I am a chaotic blend of healing sarcasm and sudden insights. I firmly believe that a well-timed joke is worth more than a thousand motivational speeches and that there are no stupid questions, only people who haven't yet allowed themselves the luxury of exploring the bizarre side of reality.

If irony and humor were national sports, I would probably be an Olympic champion.

Ah, in case you were wondering...

Yes, that was real hair. No, I have no idea where it went.

Life Dump: moments of a random existence

Fragments of life that no LinkedIn algorithm could ever catalog. Here you will find tangible proof of my chronic curiosity and confirmation that, between real hair and improbable wigs, my head has never been a boring place.

Lorenzo Amico - Adult
  • In mezzo ai pesci di Valencia
  • Sea, Dog & Chill
  • BO-Love
  • È possibile che io abbia sempre fame?
  • Lorenzo Cristicchi
  • Ragusa casa mia
  • Riunione al mare
  • Retro-Atene
  • Portiere dell'anno
  • Porta Granda
  • Identity-Me
  • What is love?

My previous lives (and how to survive)

I have changed many uniforms, but never the obsession with understanding what makes people's hearts beat. Every job I’ve held has not only made me who I am today, but served as a user research laboratory, long before I could call it UX Research.

Cameriere

WAITER

The hot plates algorithm

Managing people's hunger is the first real form of Pain Point management. Here I learned that the most important interface is a smile, even when the kitchen is on fire.

WAITER

The hot plates algorithm

REAL ESTATE AGENT

Residential User Journeys

Searching for and managing properties is not a matter of square footage, but of knowing how to read hidden desires. I learned to navigate through people's emotions to find the perfect solution: the very essence of User Experience.

Agente immobiliare

REAL ESTATE AGENT

Residential User Journeys

Barista

BARISTA

Countertop Psychology

Listening to people's stories between coffees was my first course in applied empathy. The counter is the best place to observe how human beings interact with the world (for the boldest, without sugar).

BARISTA

Countertop Psychology

CUSTOMER SERVICE

Clarity beats complexity

Solving complex problems via chat or over the phone taught me patience and the art of transforming frustration into satisfaction. This is where I realized that behind every "bug" there is always a person who needs to be heard.

Customer Service
Customer Service

CUSTOMER SERVICE

Clarity beats complexity

Graphic Designer
Graphic Designer

GRAPHIC DESIGNER

Form to function

The transition from "beautiful" to "functional." I began to give shape to ideas, learning that visual hierarchy is a silent but powerful language that guides the eye and the mind.

GRAPHIC DESIGNER

Form to function

UX DESIGNER

Finally home

Everything has found its "why." The curiosity of the 4-year-old child and the pragmatic chaos of my thousand previous lives. Today, I no longer take toys apart, but I take apart and reassemble digital experiences to finally make them a bit more human.

UX Designer

UX DESIGNER

Finally home

Life Dump: attimi di un'esistenza random

Life Dump: moments of a random existence

Frammenti di vita che nessun algoritmo di LinkedIn saprebbe catalogare. Qui troverete prove tangibili della mia curiosità cronica e la conferma che, tra capelli veri e parrucche improbabili, la mia testa non è mai stata un posto noioso.

Fragments of life that no LinkedIn algorithm could ever catalog. Here you will find tangible proof of my chronic curiosity and confirmation that, between real hair and improbable wigs, my head has never been a boring place.

  • In mezzo ai pesci di Valencia
  • Sea, Dog & Chill
  • BO-Love
  • È possibile che io abbia sempre fame?
  • Lorenzo Cristicchi
  • Ragusa casa mia
  • Riunione al mare
  • Retro-Atene
  • Portiere dell'anno
    Portiere dell'anno
  • Porta Granda
  • Identity-Me
  • What is love?
Lorenzo Amico - Adult